Carrefour means crossroad in French. It got its name because it was firstly run on a crossroad in France in 1963. And today, carrefour is everywhere over the world not only on crossroads. We familiar with the carrefour hypermarket, but now let’s check its website, carrefour.com.
At the home page, it is about the news of carrefour in each country. How great the group is! It has opened the 136th and 169th carrefour hypermarket in China and Spain respectively. It even designs a finance space to update its stock detail everyday and declare its sale presentation in the column. It is a great and successful group, i sign in admiration.
The website have six main parts. For each part, there is a word to sum up the contain except one: responsible commerce. The adjective of “responsible” tells the group toward the society and contains much deep significance. And i am very curious about carrefour’s sense of responsibility. How does it take the duty? So i browse this part carefully and am inspired very much.
Carrefour does not promote how nice its products are. However, it has implemented a large number of actions to inform and raise customers’ awareness of nutrition. The group set a purpose of help customers establish a varied, balanced and tasty diet every day. Compared to those evil behaviour of greedy business men, carrefour group is much more dependable and credible. That’s why it gains reputation all over the world, i think.
Besides, on carrefour.com i learn carrefour’s commitments to environment protection. It holds a view that environmental responsibility is needed during the whole running process from the choice of products to relationships with agricultural suppliers, from product transport to local roots establishment, from store management to solution reducing activities, etc. We all know that big enterprises has great impact on social development. It helps much if the enterprises put responsibility in mind and make contribution to the whole society. I have to say, carrefour is respectful on this aspect.
More over, i believe that carrefour holds a belief of transparence. In other words, carrefour inform its sale status to customers on the Internet and especially creates a press section on the web. So that customers can know more details and reality of carrefour from releases, group presentation and photograph library. We can also contact the group if we have any question.
To sum up, carrefour.com open a window for us to know a group’s ideology, to know its essence. It is more than food and appliances we can get from a hypermarket. It is about a successful group’s presentation toward all its customers and the whole society.
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